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Crazy Theory

1. Large companies crowd out smaller competitors in many core markets (food, clothing, etc)

2. Reduced discretionary spending means that necessary items (food, clothing, etc) aren’t impacted as directly as non-necessary items.

3. Economic decline combined with advances in process improvement allow companies to operate more efficiently, reducing excess spending - layoffs/firings occur.

4. Small companies, pushed to the fringe markets, cannot re-hire due to a combination of #1 and #2.

5. ?